Our Vision

As the first event consultation company accredited with International status in Malaysia, we at Define International aim to extend our success globally and introduce Kuala Lumpur as a recognized regional hub for event consultation and conceptualization.

Our Mission

Our mission is to bring the overall conceptualization, planning, implementation and execution of the required services by working together with the client to achieve the perfect final product. Hence, no matter how big or small the budget or size of the event, in which ever part of the world, our team of professional consultants will give their utmost attention and dedication towards achieving satisfaction beyond expectation.

Over 2 decades in the industry


Our founder, Mr. Andrew Anthony, started his journey into the challenging word of events 20 years ago providing event support for many renown agencies. In his pursuit to continuously perfect the delivery of event consultation and management services, the first Define Company was formed as an event management in Malaysia. Today, Define has evolved into a leading and renowned events and activation consultation & management company with a proud list of over 3000 clientele. From Define Event Management Services to Define Event Consultants and finally to Define International, we have strived to achieve our fullest potentials and delivering services above expectation. It is through this principle of delivering to our very best, we have always set an admirable higher standard in the events industry.


ISO Certified Company

In our pursuit to ensure the utmost highest standard of delivery and practice is projected all the time, Define International embarked on a long and strenuous effort of achieving the esteemed ISO 9001/2008 status. We are proud to announce that as of early 2014, we have achieved the status of a professional ISO delivery organization with outstanding success. Today, Define International Sdn. Bhd. is amongst a handful if not the only UKAS fully certified ISO 9001/2008 status company in the event industry in Malaysia.

Award Winning Concepts


We are extremely proud to state that many of our projects, campaigns and activations have been recognized by industry professionals over the years through several awards and nominations received. One of our largest and longest campaign, ‘TOUCH’ for MAHB has won GOLD & SILVER awards in 2013 during the Marketing & Excellence Award Ceremony in KL. This campaign has achieved recognition not only in Malaysia but ASIA too via the Loyalty Engagement Awards 2014 in Singapore, being amongst the best top 5 campaign in ASIA in its distinguished category. Recently in 2014, this campaign has earned a distinction of being the best in Government Sector Marketing by winning a Gold Award in the Marketing Excellence Award 2014.


Professional & Dedicated Team

‘If it needs to be done, it has to be done’, this is our daily mantra and work principle. Seeking to ensure the standards of our delivery becomes a benchmark in the event management industry, our team of dedicated professionals would walk the extra mile to achieve the perfect delivery and to ensure the success of every project undertaken.  This strong and dedicated belief instilled amongst our ‘Definers’ can be seen with the number of renown clients that have been with us for more than 10 years and counting.

Re”define”ing the Future

In ensuring the reputation of the event management industry is further enhanced and recognized, Define International has embarked on a journey to deliver true event professionals via Define International Academy. This brand new academy has been certified and audited by Edxecel, UK’s largest academic certification body and is internationally recognised to deliver recognized courses across Asia. With the current on-going process of certifying 500 plus learners in Customer Services Excellence in December 2014, Define International Academy will become the first & largest assured certification organization for Edexcel in Malaysia & SEA.